Coca-Cola Craziness is a social-media-driven campaign that turns sharing a Coke into a full-blown tournament. Sixteen celebrities and sixteen iconic locations face off in a bracket-style vote, where fans decide who they’d most like to share a Coke with and where the moment should happen.

The winning pair sets the stage for the ultimate Coca-Cola Craziness Celebration, bringing fans together to see the final matchup and proving that sharing a Coke is even better when everyone’s part of the fun.