Career Builder X
Monster
Monster changes perspective and by not redesigning the job market, but rethinking how we approach a career for young adults, Monster steps up to be the mentor for gen-z and is educating how to explore your future first.
A test in leadership, my senior capstone challenged us to operate as a 15-person advertising agency. Divided into research, strategy, and creative teams, I served as President, developing an E-board and communication system that kept each team aligned.
Role: President, Art Director
Research Insights
Strategy
In a career landscape that feels overwhelming and impersonal, Monster will reposition itself as your personal guide; helping our audience
Explore your future first.
Creative
Monster needed a staple image that would leave a lasting impression on the younger generation. Introducing GIG, our mascot, created to represent the professional yet approachable job market and help people discover what career truly fits them.
